Latest about Branding
15 years after the worst rebrand in history, Tropicana is trying again
Has it learned its lesson?
I love the subtle design detail in the new Brooklyn Nets logo
It’s a stylish addition to the team's identity.
5 tips for creating impactful branding
Brand Impact Awards judges explain what makes good branding great.
The Amazon logo: a history – how the retail giant got its smile
As Amazon celebrates its 30 year anniversary, we analyse how its logo has evolved with it.
"We wanted to go for the punk aesthetic that the BIA has always encapsulated": How we made the new Brand Impact Awards identity
Taxi Studio takes us through its new BIA rebrand.
Iowa school logo dispute aims to settle who gets the ‘D’
Drake University comes for the DMACC.
The messy Nirvana logo battle has finally come to an end
The band has reached an agreement with fashion company Marc Jacobs.
