Branding

The quirky design breaks with convention.

(Even if it looks like another famous brand).

The rebrand emphasises the restaurant chain's heritage.

Just because it can?

And that's kind of a problem.

The new logo and icons feel fresh and authentic.

Fans are criticising the design – I think it's a classic in the making.

Craig Burston on why designers, not pop stars, should create typefaces.

It perfectly encapsulates Dot's aim.