Advertising
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Pepsi trolls Coca-Cola again in provocative new campaign
By Joseph Foley published
But is it a risky strategy?

Greenpeace roasts Shell in Succession video – and it is total genius
By Georgia Coggan published
'Don't be like Greg' gives a masterclass in campaign strategy.

The best adverts of the 1930s: what we can learn from vintage advertising
By Tom May published
Discover the best ads of the 1930s, as chosen by experts.

Burger King is baiting McDonald's AGAIN
By Daniel John published
(And honestly, it's starting to look a little desperate.)

"Trust takes a long time to arrive", Ogilvy UK's CCO explains how to create award-winning ads
By Rosie Hilder published
André Laurentino, known as Dede, reveals what it's like to be chief creative officer at one of the world's leading agencies.

Samsung's new billboards are utterly illegible (unless you have a Galaxy S23 Ultra, that is)
By Daniel John published
It's time for that 100x zoom to shine.

5 of the best Nike x Tiger Woods ads
By Natalie Fear published
The most iconic adverts from a dream collaboration.

The ASA was wrong to ban this cancer charity's billboards
By Adam England published
It's an emphatic campaign – but the subject matter warrants it.
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