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3 ways brands can appeal to Gen Z
By Patrick Llewellyn published
Brands are falling over themselves to attract younger people, here's how they can do it.

"I can defend every single step of my work", Jessica Hische on how she avoids logo controversy
By Rosie Hilder published
The American lettering artist shares her approach to reworking well-known logos.

The National Football Museum's new logo is brilliantly simple
By Joe Foley published
Goal!

McDonald's AI Drive-Thru debacle is a warning to us all
By Joe Foley published
Did it not test this?

The German Airforce Orchestra logo is simply genius
By Natalie Fear published
It excels with flying colours.

TikTok, you can't be serious with the logo for your new Instagram alternative
By Joe Foley published
Wheely, TikTok?

Fiat ditches its logo in response to design dispute
By Natalie Fear published
“It can only be Italian and it can only be Fiat.”

20 iconic brands and why they work
By Nick Carson published
These brands may not be the biggest, but they're certainly iconic.
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