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Is the iPhone case today’s most important fashion accessory? CASETiFY CEO Wesley Ng thinks so
By Daniel John published
The founder makes the case for cases.

Sorry, I can't explain this bamboozling new optical illusion
By Joseph Foley published
(And neither can scientists).

Learn to draw a trippy optical illusion in 60 seconds
By Georgia Coggan published
Fascinating video shows you how.

The best adverts of the 1980s
By Antonia Wilson published
Cocky, confident and characterful, these are the best adverts of the decade, as chosen by industry experts.

Preorder the new Glowforge Spark now and save $100
By Beth Nicholls published
Early birds get a discount on this budget-friendly laser machine.

Clever Super Mario ad proves the power of print
By Joseph Foley published
This ad is a cut above the rest.

McDonald's tries to prove the Big Mac's icon status in ingenious new ad
By Daniel John published
Some burgers are more symbolic than others.

The best adverts of the 1970s
By Antonia Wilson published
From product-less print ads to celebrities with slogans – experts pick the top ads of the decade
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